THE FUTURE OF BEAUTY BEGINS WITH A SPARK. Shiseido’s New Corporate Ad Campaign Launched April 8, 2019

Shiseido Company, Limited (“Shiseido”) launched its new corporate advertising campaign in Japanese national newspapers on Monday, April 8, 2019 upon reaching the company's 147th anniversary. The campaign, which marks the inauguration of its new research and development center, Shiseido Global Innovation Center (dubbed “S/PARK”), is a declaration of steadfast contribution to the creation of a better world through beauty under the new corporate mission, “BEAUTY INNOVATIONS FOR A BETTER WORLD”, which was renewed this year.
Against the sun-bathed S/PARK at dawn, a symbol of beauty innovation lighting up the future, the two researchers represent the Shiseido employees’ strong desire to create a beautiful, prosperous world.

Campaign visual

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