Shiseido's support for sports

We support the active and
beautiful lifestyle of all sports lovers.

Shiseido supports sports in various ways, from managing the company's running club to sponsoring global athletes and sports associations and providing skincare and makeup advice when playing sports. We will continue to support the active and beautiful lifestyle of all sports lovers.

Company team

Shiseido Running Club

The Shiseido Running Club was founded in 1979, the year of the first Tokyo International Women's Marathon. Under the motto of "Strong, Fast, Beautiful" the club consists of runners who are active in the Olympic Games and international competitions.

Organization and sponsorship of sports associations and competitions

Organizer of the Shiseido Ladies Open on the JLPGA Tour

[Organization] Organizer of the Shiseido Ladies Open on the JLPGA Tour

Based around the theme of times when we are strong, beautiful, and shine, we will support players making strong, well-honed and beautiful plays.

World Surf League (North America)

[Sponsorship] World Surf League (North America)

World Surf League (WSL) of the global home of surfing is SHISEIDO's Global Sustainability Partner. We have been working to protect beautiful oceans and implement activities including beach clean-ups, beach planting, and coral reef protection together with the WSL's non-profit organization since 2019.

Support for athletes

Kanoa Igarashi

SHISEIDO BLUE PROJECT Ambassador. A world-class pro surfer and the first Asian to win the World Surf League Championship Tour (2019).