Co-creating Future Beauty by Connecting Researchers and Consumers at “Shiseido Beauty Park” Opening on January 22

Shiseido will renovate the first and second floors of the Shiseido Global Innovation Center, a research hub located in the Minato Mirai 21 area in Yokohama, and open “Shiseido Beauty Park” on January 22, 2025 based on the concept of “Awaken the beauty within you with science that connecting the skin, body, and mind.” “S/Park,” the research hub that opened in 2019, will be evolved and transformed as a place where researchers and consumers can connect and co-create the possibilities for beauty of the future.
The evolution of R＆D will enable Shiseido to further accelerate the creation of innovative values to realize its corporate mission of “BEAUTY INNOVATIONS FOR A BETTER WORLD.”

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Overview of the five laboratories at “Shiseido Beauty Park”

“Shiseido Beauty Park” houses five laboratories in total, namely the “Shiseido Beauty Diagnosis Lab,” the “Shiseido Kitchen Lab,” and the “Shiseido Art ＆ Science Lab” where consumers can experience “Beauty Artscape®,”*1 a cutting-edge science that unravels the connections between the skin, body, and mind; as well as the “fibona Lab,” which promotes open innovation; and lastly the “Shiseido People Lab,” which aims to further evolve the researchers, that lead innovation.

❶ Shiseido Beauty Diagnosis Lab: A beauty checkup that shapes your future by measuring your skin, body, and mind, and visualize what you will look like three years into the future.
❷ Shiseido Kitchen Lab: “BEAUTY YAKUZEN”*2, a new dining experience of beauty and health for the skin, body, and mind.
❸ Shiseido Art ＆ Science Lab: The video focused on the theme of “AWE”*3 that makes you more beautiful simply by watching it.
❹ fibona Lab: An “experimental base” where you can experience “unprecedented” beauty products that are co-created from the research laboratory.
❺ Shiseido People Lab: An activity to evolve researchers who support innovation through support programs for researchers and co-creation and experimentation with consumers in various laboratories.

*1 “Beauty Artscape®” is Shiseido’s proprietary cutting-edge science that aims to elucidate the holistic human (the connections between skin, body, and mind) by combining life science and Kansei science with data science. Based on these algorithms, Shiseido will provide personalized products and services with prediction, prevention, and advice on improvement for beauty of the future.

*2 YAKUZEN is an ancient Oriental diet that balances the body by incorporating natural food ingredients to address the seasonal changes the body faces.

*3 “AWE” is what you experience when presented with something so grand it's beyond comprehension. It's the feeling you have when you stand before a sweeping vista, realizing how tiny you are in comparison.　Experiencing AWE causes changes in your brain activity, suppressing inflammation and making you more altruistic. It affects both body and mind, and is reported to have a wide range of effects on society itself.

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Facility overview of “Shiseido Beauty Park”

＜Five laboratories＞
❶ Shiseido Beauty Diagnosis Lab
❷ Shiseido Kitchen Lab
❸ Shiseido Art ＆ Science Lab
- Beauty Retreat Theater
- Museum
❹ fibona Lab
❺ Shiseido People Lab　
* Please check the official website for the opening hours of each laboratory.
* At the time of its opening, the Shiseido People Lab will focus on activities aimed at developing researchers – the foundation of all innovations – through support programs for researchers as well as co-creation and experimentation with consumers in various laboratories. There will be no experiential content available.

＜Address＞
1-2-11 Takashima, Nishi-ku, Yokohama

＜Access＞
Right outside Exits 1 and 2 of “Shin-Takashima” Station on Minatomirai Line
10 minutes’ walk from the East Exit of JR/Municipal Subway “Yokohama” Station

＜Admission fee＞
Free of charge