Shiseido Opens New Facility “SHISEIDO BEAUTY PLANET” at Fukuoka Kurume Factory to Offer Factory Tours

Shiseido Company, Limited (“Shiseido”) will open the SHISEIDO BEAUTY PLANET, a facility that will offer factory tours, within the premises of its Fukuoka Kurume Factory on Wednesday, May 10, 2023. Aiming to become a hub for increasing the number of Shiseido users, Shiseido will communicate its brand value and commitment to quality to people around the world through SHISEIDO BEAUTY PLANET activities. The factory tour will offer a variety of attractions, including a tour of the manufacturing site that incorporates the most advanced IoT technologies, and hands-on activities so that visitors can have fun learning and experiencing the manufacturing of cosmetics.

SHISEIDO BEAUTY PLANET

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Manufacturing Room Area

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Facility concept

The concept of the SHISEIDO BEAUTY PLANET is the “Beauty Cycle,” as Shiseido believes that all things on earth are connected in a large circle. As part of the Beauty Cycle, the Fukuoka Kurume Factory produces cosmetics that deliver beauty to consumers. In the facility, visitors will be able to experience what high-quality, safe, and reliable manufacturing is by enjoying technological innovations such as projection mapping, activities around inspection processes, and more.

Production Process Area

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Production Process Area

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Outline of the SHISEIDO BEAUTY PLANET

Name：SHISEIDO BEAUTY PLANET
Opening date：Wednesday, May 10, 2023
Location：808 Takatori, Tanushimarumachi, Kurume City, Fukuoka Prefecture
Operating hours：Twice a day. 9:30~11:30 and 13:30~15:30
*Presently, tours will only be held on Mondays, Wednesdays, and Fridays.
Booking：Via website only:　https://corp.shiseido.com/jp/rd/factory/fukuokakurume/
*Japanese only
Closed：Saturdays, Sundays, national holidays, and temporary closures.

Inspection Experience Area

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Filling Room and Packaging / Finishing Room Area

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About the Fukuoka Kurume Factory

The Fukuoka Kurume Factory, which began its full-scale operation in May 2022 in Kurume City, Fukuoka Prefecture, is a manufacturing facility for medium-priced skincare products such as ELIXIR and sun-care products such as Anessa. With its features of efficient production that incorporates the cutting-edge IoT system, the Factory leads global production in Shiseido’s Skin Beauty business. As a factory open to the public, the Factory aims to co-exist and co-prosper with the local communities, wishing to become a place for communication with private sectors, government offices, schools, and other organizations.

Factory exterior”

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Entrance Hall

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