1. Home
  3. Shiseido to Attend Fourth China International Import Expo

Oct. 27, 2021

Publisher: Shiseido

Management / Financial Result

Shiseido to Attend Fourth China International Import Expo

Shiseido Company, Limited (“Shiseido”) will attend the Fourth China International Import Expo (“CIIE”) from November 5th to 10th, 2021 in Shanghai, China. Started in 2018, the CIIE is an annual event hosted by the Chinese Government. Aiming to form an open world economy, the event promotes strengthened economic exchange and cooperation between China and other countries and regions, to facilitate world trade and economic growth. This is the third time for Shiseido to attend CIIE.

This year, the American-born prestige skincare brand DRUNK ELEPHANT, which is available on Cross-border e-commerce platform in China, will be demonstrated offline for the first time in China. The “Second Skin” technology will also be introduced, which creates a breathable, flexible and nearly invisible artificial skin to cover wrinkles and sagging skin immediately. Through attending CIIE, Shiseido will demonstrate its achievement on Skin Beauty field, the core business raised in the company’s medium-to-long-term strategy “WIN 2023 and Beyond”, as well as to showcase its innovation capability.

hiseido Booth designed with a concept to demonstrate it wide array of business

Download Small Image[80.6KB] Download Large Image[1414KB]

Expo Overview

Venue: National Exhibition and Convention Center
Address: 333 Songze Avenue (North Gate)
Shiseido booth location: 6.1 B03-3
Booth space: 504 square meters
Main exhibition contents:
- First offline demonstration of DRUNK ELEPHANT all products available in China
- Second Skin introduction
- SHISEIDO global new products available in 2022
- ANESSA China new products available in 2022
- Main products from key 13 brands available in China
- Introduction of initiatives related to environmental protection (ELIXIR refill products, IPSA’s package recycle program in China, etc.)
- Anti-aging beauty device and cosmetics brand EFFECTIM product exhibition and experience area
- Shiseido China 40th anniversary special contents

*The content of the release is correct as of the time of release, but please note that it may in some cases differ from the latest information.