Jun. 1, 2021
Publisher： ShiseidoShiseido Japan
Product / Brand
Beauty circulates with every pulse, generating strength. New SHISEIDO ULTIMUNE launching on July 1, 2021.
Brand SHISEIDO infuses its iconic serum with a world-leading discovery through the power of science: The Lifeblood™.
The prestige brand SHISEIDO, which currently markets in 88 countries and regions around the world, is globally launching ULTIMUNE™ Power Infusing Concentrate III, on July 1, 2021 (single item with 3 varieties). With a new enhanced formula and packaging, the serum is a renewal of the iconic serum ULTIMUNE Power Infusing Concentrate N. In Japan, the items will be available at approximately 380 stores nationwide, mainly department stores, and on Shiseido's comprehensive beauty website “Watashi Plus” (marketed by Shiseido International Co., Ltd.).
◆ SHISEIDO launched ULTIMUNE as the brand’s symbolic item in 2014 and renewed it in 2018. With its unique value of “bringing out the natural beauty of skin,” ULTIMUNE has developed a loyal following, with users of diverse ethnicities, ages, skin types and genders. It is now so popular that a consumer chooses ULTIMUNE every 6.8 seconds*1. It has also won 200 beauty awards*2 worldwide.
◆ ULTIMUNE’s renewal is powered by The Lifeblood™*. This new development works with ULTIMUNE’s unique new ImuGenerationRED Technology™ helps strengthen skin’s inner defenses now, and into the future. The result is smoother, more resilient skin with its radiance recharged, for a healthy vibrant look.
*The Lifeblood™ represents a new beauty concept, with the goal of bringing each person's beauty forward from within, and keeping it continually renewed.
*1 Manufacturer's shipment volume: units shipped January-December 2020 (calculated as 24 hours per day)
*2 Total number of awards worldwide as of December 2020.
Now a symbol of the brand as a whole, SHISEIDO ULTIMUNE was launched in 2014 and evolved in 2018 as ULTIMUNE™ Power Infusing Concentrate N. Its unique value of “bringing out the natural beauty of the skin” has gained a loyal following, with users of diverse ethnicities, ages, skin types and genders. It has become so popular that a consumer chooses ULTIMUNE every 6.8 seconds*1 . It has also won 200 beauty awards*2 worldwide.
SHISEIDO’s global survey on “ideal skin”*3 revealed clearly that most consumers worldwide share the same desire when it comes to their skin. They describe wanting “the moment when I feel my skin is beautiful to last longer.” In addition, the survey showed that beauty needs are changing as the COVID-19 pandemic continues, and that awareness of “bare skin” is increasing throughout the world. In Japan, the most common desire among participants was to “have beautiful bare skin.”4
1 Manufacturer's shipment volume: units shipped January-December 2020 (calculated as 24 hours per day)
2 Total number of awards worldwide as of December 2020.
3 Shiseido Global Web Survey, October 2020, 1033 participants from Japan, 600 participants from each of US, China and Italy
4 According to 66.2% of the responses.
In light of the newly heightened importance of bare skin, SHISEIDO has launched ULTIMUNE’s renewal inspired by The Lifeblood™. New ULTIMUNE with its unique ImuGenerationRED Technology™ defends the beauty of skin, now and into the future. The result is smoother, more resilient skin with its radiance recharged, for a healthy vibrant look. The new formulation retains the rich-yet-dewy texture that absorbs quickly into skin, and the original green floral fragrance that is loved by so many.
SHISEIDO ULTIMUNE™ Power Infusing Concentrate III
50mL JPY 12,000 (JPY 13,200 including tax)
30mL JPY 8,000 (JPY 8,800 including tax)
(refill)50mL JPY 11,500 (JPY 12,650 including tax)
ULTIMUNE Refill Service
SHISEIDO now offers the “ULTIMUNE FOUNTAIN” refill service for its ULTIMUNE serum at the brand's flagship store, SHISEIDO GLOBAL FLAGSHIP STORE. The same service will be available for the renewed SHISEIDO ULTIMUNE Power Infusing Concentrate III. The “ULTIMUNE FOUNTAIN” is part of SHISEIDO's global focus on creating social value unique to a beauty company through sustainable activities and product development. This service allows customers to bring in their used bottles, clean them in a hygienically controlled environment, and refill them under thorough hygiene management.
【Details of service】
Target product：SHISEIDO ULTIMUNE Power Infusing Concentrate III
Price ：30mL JPY 8,250 including tax, 50mL JPY 12,100 including tax, 75mL JPY 17,050 including tax
Time required: approximately 1 hour
*Reservation through the website of SHISEIDO GLOBAL FLAGSHIP STORE is required in advance.
*The website is only available in Japanese.
*The content of the release is correct as of the time of release, but please note that it may in some cases differ from the latest information.
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