Shiseido Americas Announces Appointment of Susan L. Jurevics as President of Bare Escentuals Beauty Inc.

NEW YORK, NY – JULY 11, 2017 – Shiseido Americas Corporation (“Shiseido Americas” or “the
Company”), a subsidiary of Tokyo-based, global cosmetics company Shiseido Company,
Limited (“Shiseido”), today announced the appointment of Susan L. Jurevics as President of
Bare Escentuals Beauty, Inc., effective July 17, 2017. Ms. Jurevics will report to Marc Rey,
President and CEO of Shiseido Americas.

In her role, Ms. Jurevics will be responsible for the development and implementation of the
strategic vision and growth plan for bareMinerals, one of the largest brands in Shiseido
Group’s global portfolio. She will lead all aspects of the bareMinerals brand in close
coordination with the bareMinerals team as well as other regions across the globe.
Marc Rey, President and CEO of Shiseido Americas, said, “Susan is an exceptional leader with
an impressive track record working with some of the world’s most successful brands. She
has deep management experience and a keen understanding of marketing and brandbuilding,
and I believe she will bring fresh and unique insights to bareMinerals as our brands
navigate the rapidly changing digital landscape and explore new methods of driving
consumer engagement. Within our portfolio, bareMinerals is an important brand with a
successful history. Susan’s bold digital expertise and strong storytelling ability, together with
the great team in place, will further propel this iconic brand to its next level of growth.”
Ms. Jurevics is a respected leader with more than 25 years of general management,
marketing and brand-building experience at leading entertainment, media and technology
companies. Prior to joining bareMinerals, Ms. Jurevics served as Chief Executive Officer and
Board Director of J.K. Rowling's Pottermore, the digital publishing, entertainment, ecommerce
and news company for Harry Potter and J.K. Rowling's Wizarding World, from
2013 to 2017, where she evolved the brand by changing the product offering and business
model to develop a sustainable direct consumer business, working closely with J.K. Rowling,
Pottermore’s Board and Warner Bros. to deliver results and co-manage the franchise. Prior
to this role, Ms. Jurevics held several leadership positions across Sony Corporation, including
Senior Vice President, Global Retail CRM and Brand Marketing, leading the transformation of
Sony.com into a high-performing consumer site with broad-reaching social channels. Prior to
Sony, she held key positions at Mattel and Nickelodeon.