Shiseido’s Online Video Ad Wins Gold Award at ADFEST 2016, the Largest Advertising Festival in Asia

PATTAYA, Thailand – March 16-19, 2016 – Shiseido’s online video ad, “High School Girl? - The Secret of High School Girls”, won the gold award in the film category at the 19th Asia Pacific Advertising Festival in 2016 (ADFEST 2016). Of the 282 entries in the film category, 26 received the following awards: 1 grande, 3 gold, 6 silver, and 16 bronze.

Creative Director Masato Kosukegawa, Shiseido (left) and Jury President Ben Welsh (right)

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About the Online Video Ad “High School Girl? - The Secret of High School Girls”

The aim of the video ad is to convey the fun of applying makeup to young people. It was released exclusively on YouTube on October 16, 2015. Various elements of the video have aroused interest: the level of attention to detail by Director Show Yanagisawa and Director of Photography Jin Ohashi, the makeup skills and techniques of Shiseido’s hair and makeup artists, and the cast who were actually high school students and went through long hours of shooting. As a result, the total number of views on YouTube has exceeded 9 million since its release.

”High School Girl? - The Secret of High School Girls”

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About the 19th Asia Pacific Advertising Festival (ADFEST 2016)

ADFEST, the largest advertising festival in the Asia-Pacific region, has been held in Pattaya, Thailand every year since 1998. It welcomes entries only from countries in Asia and Oceania. This year, there were a total of 3,112 entries in the 18 award categories.

About the 19th Asia Pacific Advertising Festival (ADFEST 2016)

ADFEST, the largest advertising festival in the Asia-Pacific region, has been held in Pattaya, Thailand every year since 1998. It welcomes entries from only countries in Asia and Oceania. This year, there were a total of 3,112 entries for the 18 award categories.