SHISEIDO BEAUTY WELLNESS aims to realize a comfortable and personal “beauty wellness” for everyone through their everyday lives as the brand believes that beauty is not only about appearance or skin condition, but also about the overall harmony between the skin, body, and mind.
3 product brands launched in Feb 2024.
“TUNE BEAUTE”,co-developed with Japan’s No.1 Kampo company, TSUMURA
“ROOTINA”, co-developed with Japan’s No.1 vegetable drink company, KAGOME
“The Collagen” Shiseido’s original brand renewal
KEY FIGURES
5
TUNEBEAUTE: Nurturing Beauty and
Health with the five-viscera habit
2
ROOTINA :Beauty rhythmic habit
drinking twice in the morning and night
40
The Collagen：Fruit of advanced
collagen research of 40 years
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