Launched in 1995, Perfect Cover was developed as a dedicated product series for Shiseido Life Quality Makeup*, one of Shiseido’s leading social initiatives. Created in collaboration with medical institutions, it was designed to support individuals seeking coverage to help them look and feel like themselves by addressing concerns such as blue discoloration (Ota nevus), red discoloration (hemangiomas), and dark spots.
Through ongoing research and technological advancements, Perfect Cover has evolved to address a broader range of concerns, including vitiligo, scars, burn marks, and skin discoloration caused by cancer treatment (such as darkening and brownish tones, including increased dark spots). Its exceptional coverage and long-lasting performance have received widespread praise.
With a complete renewal in February 2025, Perfect Cover is now available in France, alongside its presence in the countries and regions of Japan, China, Singapore, and Taiwan. We remain committed to expanding our efforts globally to build a society where everyone feels empowered to live as their true self.
KEY FIGURES
1995
Established
5
Countries/regions where
Perfect Cover is available
18
Perfect Cover Foundation
colors available globally
Media by country/region
website
RED
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