ELIXIR is an anti-aging skincare brand that inspires confidence in aging to maximize timeless beauty, With a name derived from the French word élixir, it was created in the hope of becoming a “miracle drop”.
Since its inception in 1983, ELIXIR has conducted industry-leading collagen research in pursuit of proven skincare benefits with a human-centric approach, always evolving as your skin’s ultimate ally. Adored by a diverse array of consumers, ELIXIR has secured the No. 1* position in sales in Japan for 18 consecutive years. With a focus on Japan, China and Southeast Asia, ELIXIR is committed to strengthening its presence as a global brand.
KEY FIGURES
1983
Established
18
Consecutive years of No1 sales in Japan
*INTAGE SRI,SRI+ Skincare market
Main series ranking
Period: from October 2006 to September 2024
Estimated sales amount
1.4seconds
Elixir product shipped every 1.4 seconds domestically and abroad
The number of shipment from January to December 2024 (Shiseido internal data)
Media by country/region
website
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