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bareMinerals

bareMinerals

bareMinerals started the clean beauty revolution when it launched its best-selling mineral foundation in 1995, and since then, the brand has continued to create clean, cruelty-free makeup and skincare products that never compromise on performance. The clinically proven, good-for-skin formulas are free of harsh chemicals and unnecessary additives, and full of botanical extracts and natural minerals.
Part of the Shiseido Group since 2010, the brand continues to innovate as the original creators of mineral makeup and clean beauty. From skin-improving foundations to vegan skincare and bare-to-bold color products, bareMinerals is available in 21 countries and regions, 5,050 doors.
Through its products and its brand mission, bareMinerals is committed to helping women feel good about themselves, their community and their impact in the world. Good for everyone, good for the world. That’s THE POWER OF GOOD.

KEY FIGURES

25

The brand will celebrate its
25th anniversary this year

5

Ingredients in Original Foundation

No.1

Original Foundation sales rank among prestige brand mineral foundations in the U.S. and U.K.

*The NPD Group, Inc. / U.S., Prestige Beauty Total Department/Specialty, Makeup Product Sales, 12 months ending January 2020.
*The NPD Group, Inc. / U.K., Market, October 2019 YTD.

 
 

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