bareMinerals, a U.S.-based pioneer of mineral-based cosmetics brand, released “Original Foundation”, formulated with only five different natural minerals, in 1995. Part of the Shiseido Group since 2010, bareMinerals champions clean beauty through its base makeup, skincare and color makeup, available in more than 6,500 stores across 35 countries and regions. Since its establishment, the brand has created formulas with a commitment to clean ingredients that are both skin- and environment-friendly. Product development is based on consistent and strict in-house standards; the brand is committed to vegan formula and it does not conduct animal testing.
Through its products and its brand mission, The Power of Good, bareMinerals communicates that making small but good choices in everyday life benefits not only ourselves, but the people around us, the environment and our planet.
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