Since its foundation, Shiseido has expanded the possibilities of beauty, discovering, and creating new values which significantly improve people’s lives. We celebrated our 150th anniversary last year. For the next 150 years, along with our corporate mission BEAUTY INNOVATIONS FOR A BETTER WORLD, we are committed to helping people live fulfilling by enjoying unique beauty.
As we move towards 2030, we aim to achieve our vision of becoming a “PERSONAL BEAUTY WELLNESS COMPANY”. We also pursue a sustainable world, where everyone can enjoy a lifetime of happiness through the power of beauty. We can do this through our products and services. At the same time, we can create additional value to the society where everyone respects diversity, can enjoy life to the fullest, all, in harmony with the planet.
There are many aspects to this aspiration. We believe it is extremely important to promote diversity and inclusion (D&I) Shiseido especially promotes gender equality in Japan, and we are committed to contributing to the transformation of Japanese society through key activities, such as the 30% Club Japan - which I am chair - that works to create a better gender balance in corporate decision-making such as boards of directors. In 2023, we launched the “Shiseido D&I Lab” to explore the causal relationship between diversity and corporate growth and extract key success factors for leveraging diversity. The Lab’s findings and best practices will be shared with external parties to help raise the importance of D&I across the Japanese society. We also work on D&I globally by promoting female education supporting their independence in a harsh environment, as well as resolving social problems through the power of beauty.
From an environmental perspective, we are focusing on reducing our environmental footprint across the value chain. This includes taking strong actions on climate change , water resources, and waste in order to reduce negative environmental impact. When it comes to solving environmental issues, we believe working with various stakeholders–including peers–is the key. That is why we are accelerating our collaborations with external stakeholders, including the development of circular economy models, and increasing our participation in global initiatives.
Of course, none of our achievements would be possible without our employees -Our PEOPLE-. At Shiseido, we believe that our people are our most important resource. Our sustainable social value creation is driven by the exceptional performance of our diverse professional team, and it is through them. We provide numerous opportunities to our diverse people to discuss future challenges, propose solutions, and accelerate the innovation. This way, Shiseido creates social value through D&I, while also solving social and environmental issues, as a beauty company.
Under a new management structure effective January 2023, Kentaro Fujiwara was appointed President and COO, and I became Chairman and CEO. With this new team , we aim to become the most trusted beauty company in the world. We will continue to enrich the lives of people through the power of beauty, sustainable and well-being society and the planet through our beauty businesses.
