WRINKLES
”Pure Retinol” is retinol itself,
not a retinol derivative.
Pure Retinol is the result of more than three decades
of tireless research at Shiseido.
In 2017, it was the first quasi-drug active ingredient in Japan
to be officially certified as having an improvement effect on wrinkles.
In response to customer concerns about
whether or not using Pure Retinol really does decrease wrinkles,
as well as their desire for tangible effects they can see and feel during use,
we have designed the ingredient to work even more quickly and reliably than before.
Here at Shiseido, our wrinkle improvement technologies never stop evolving.
