INTRODUTION | Uncover Your Heart

I N T R O D U C T I O N

Shiseido Life Quality Makeup is celebrating
its 70th anniversary.

Uncover Your Heart

We do more than conceal. We reveal the spirit within.
We embrace deep skin concerns—birthmarks, vitiligo and beyond.
Not to hide, but to draw forth dignity and the light of self-expression.
For 70 years, Shiseido Life Quality Makeup has believed in
the transformative power of beauty to inspire confidence and hope.
We remain committed to building a society in which everyone
can go forward with hearts uncovered.

Uncover Your Heart Uncover Your Heart

M O V I E

“Uncover Talk,” created for our 70th anniversary, features conversations with people who live with deep skin concerns.

Available in digest and full versions.

“Uncover Talk” Digest Version (4min 5sec)

“Uncover Talk” Full Version (13min)

H I S T O R Y

The power of beauty extends far beyond makeup itself. Discover the 70-year journey of
Shiseido Life Quality Makeup through the episodes that trace its evolution as a social initiative.

LEARN MORE

S T A K E H O L D E R S

Our work—supporting people with deep skin concerns and people living with cancer
—has been carried forward with the many stakeholders who have walked alongside us.
To mark our 70th anniversary, we share the heartfelt messages they have sent
from Japan and beyond.

LEARN MORE

O U R C R E A T O R S

Behind these 70 years of activities are Shiseido employees whose professional expertise has guided our efforts in many roles. Here, we introduce the skills and spirit they continue to carry into the future.

LEARN MORE

Visit the Shiseido Life Quality
Makeup website