Shiseido Personal Beauty Partners (PBPs) sincerely serve to enhance the mind and skin of each customer in their pursuit of beauty to create the beauty of the customer together.
PBPs make an effort each day to upgrade their knowledge and skills concerning beauty care.
Through attendance at periodic seminars and training programs, PBPs acquire a broad range of knowledge from dermatology to product information, techniques of skincare and makeup, manners, and hospitality to satisfy customers.
Based on the accumulated experience, skills, the latest beauty trends, and specialized knowledge, PBPs aim to become partners who sincerely serve customers by utilizing digital technology in their pursuit of beauty, by providing memorable experiences that turns customer expressions into smiles, and by maintaining relationships of trust.
We analyze the present skin condition of the customer using the Handy Skin Sensor, which provides a clear analysis focused on the customer's concerns, and the Skin Visiom, which provides a comprehensive assessment of the skin condition, and then propose skin care that meets the customer's requests.
Each PBP has a Beauty Tablet terminal equipped with diverse digital tools that support the pursuit of beauty with customers. For example, the Makeup Simulator enables casual trials of trend makeup patterns.
When customers are not sure which color of lipstick they would like or when they want to try a variety of eye shadows, they can try as many colors as they like on the face without physically putting them on and taking them off.
Customers can also receive a personal color analysis and proposals for makeups that match the skin tone.
Such a variety of beauty experiences in stores can be digitized and brought home as a Personal Beauty Plan.
Please try these experiences in our stores.
Conceptual image of the Makeup Simulator
In 2013, leading PBPs were appointed Shiseido Beauty Specialists (SBS).
SBS are the leaders in beauty at Shiseido who always serve to enhance the skin and minds of customers as
partners in beauty to create together with customers a unique beauty that matches their lifestyles by
exercising top-notch beauty techniques and knowledge.
SBS activities broadly range from beauty lessons to events, lectures, PR, in-house training, and other domestic
and global activities.