Value Creation Process
Diverse
Professionals
Beauty Innovation
Stronger Consumer Relations
Solutions for Social Issues
We believe in the power of beauty to create value for society now and in the future.
OUR MISSION defines everything we do at Shiseido. Despite the many challenges along the way, we firmly believe in the power of beauty and remain committed to business transformation and reform to create value for society.
Shiseido’s corporate mission is BEAUTY INNOVATIONS FOR A BETTER WORLD. We aim to create a sustainable world where everyone can enjoy a lifetime of happiness through the power of beauty.
Shiseido works with its stakeholders, continuously innovating to provide solutions to social issues through the beauty business.
We aim to “Be a Global Winner with Our Heritage.” To achieve our corporate mission, we have devised SHIFT 2025 and Beyond, our new medium-to-long-term strategy in response to the drastically changing landscape. We will pursue fundamental reforms to transform Shiseido into a company that continually creates value as we advance, including expanding the skin beauty category, actively investing in brands, innovations, and people, further growing our global business, and continuing to strengthen our digital transformation (DX). Agile and integrated management is essential to achieving these reforms.
Our value creation strategy is underpinned by our value drivers, which are unique assets of Shiseido unmatched by other companies. We have evolved dramatically over the 150 years since our founding in 1872, thanks to OUR DNA, one of Shiseido’s core strengths. This, in turn, shapes OUR PRINCIPLES, which serve to guide the convictions of every employee at Shiseido. Successful value creation requires continuous evolution, and we believe that our diverse professionals and beauty innovation will fuel medium- and long-term growth under SHIFT 2025 and Beyond.
Value Creation Management Resources
In promoting our value creation strategy, we have summarized Shiseido's key and distinctive management resources in the table below. We have organized items from the perspectives of people and organization culture, brands and innovations, production sites and systems, value chain engagement, raw materials and energy, and financial capital. We have identified issues (challenges) based on the current situations inside and outside of the Company, and demonstrated the direction of resource allocation to increase the value created.
For example, for people and corporate culture, our workforce of approximately 39,000 representing around 100 nationalities and regions are the source of the value creation we aim to achieve. To enable these diverse individuals to thrive and create new value, it is important to establish a bold corporate culture which embodies the spirit of One Shiseido, in which we recognize the values and existence of each other to strive together toward the same goals. We will also continue to build a common global infrastructure for talent development to support the success of our diverse people through developing the next global leaders, promoting global mobility to nurture outstanding talent and place the right people in the right positions, and enhancing specialized skills in areas such as digital technology. Through these investments in people, we aim to improve employee engagement and create a management environment where our diverse professionals can excel, maximize their performance, and achieve careers that are uniquely their own.
(Human Capital)
(Intellectual Capital)
(Manufacturing Capital)
Engagement
(Social Relationship Capital)
(Natural Capital)
Related Management Resource Indicators
Corporate Culture
Overseas: 72.0%
all employees
Standard of Uncompromising
Shiseido Quality
pharmaceuticals,
quasi-drugs,
and cosmetics; 16 other
management system
over the previous year
