Facts & Figures
Business Categories and Brands
Corporate Information, Stock Information, and External EvaluationsFacts & Figures
Business Categories and Brands
Corporate Information, Stock Information, and External Evaluations
About SHISEIDO
Business Categories and Brands
Facts & Figures
Business Categories and Brands
Corporate Information, Stock Information, and External EvaluationsFacts & Figures
Business Categories and Brands
Corporate Information, Stock Information, and External Evaluations
Share of Total Sales / YoY Sales Growth
2022
Share of Total Sales
Share of Total Sales
2022
YoY Sales Growth
YoY Sales Growth
Prestige
60
%
+
3
%
Premium
29
%
△
5
%
Fragrance
6
%
+
12
%
Other
5
%
+
3
%
Share of Total Sales
Core Businesses
PRESTIGE
High-end, high-added-value cosmetic products available at department stores and specialty cosmetic stores, primarily sold through beauty consultants / personal beauty partners.
Main Regions of Availability:
- Japan
- China
- Asia Pacific
- Americas
- EMEA
- Travel Retail
- 88Countries/regions where SHISEIDO is available
- 238Beauty Awards won by Ultimune*
- 2019From September 2019, aiming to protect the ocean Working on global activities
- *Cumulative number of awards worldwide since the first product released in 2014 (as of December 2022)
- 1982Established
- 60+Ingredients in La Crème
- No.1Department store prestige
market rank in Japan*
- *Beaute Research skincare (2021)
- 12Lipstick colors launched in 1994
- 37Countries/regions where NARS is available
- 2Sales per minute of ORGASM Blush around the world*
- *NARS internal data
- 1986Established
- 16Varieties of ME to match skin types
- 20-30sAge range of 80% of consumers*
- *IPSA internal data (2021)
- No.1Skincare brand sales ranking in Sephora US*1
- 1.4MFollowers on Social Media
- 1Protini Polypeptide Cream sold every 40 seconds*2
- *1Sephora US Data 2021
- *2Drunk Elephant internal sales 2021
- 1975Established
- 20Years of skincare research
- 1Varieties of skincare lines
- 3Focused “tree” characteristics of water storage, growth and environmental defense
- 90Percent natural*; no parabens, silicones or synthetic colorants
- Approx.1,200Number of saplings planted in the “BAUM Oak Forest” to date
- *ISO 16128 compliant, natural origin index of ≥90% (incl. water) for all cosmetics
- 2021Established
- 6Taking just 6 minutes at a time of care
- 71.2MNumber of views of #EFFECTIM玑妍妍之光 on Weibo*
- *As of January 26, 2023
- 2022Established
- 96％Minimum ingredients of natural origin
- 84％Average number of ingredients sourced within France
Premium
Mid-priced cosmetics that consumers select themselves, primarily sold in drugstores and general merchandise stores. Counseling tailored to each market, brand, and sales channel is also available as needed.
Main Regions of Availability:
- Japan
- China
- Asia Pacific
- Americas
- EMEA
- Travel Retail
- 1983Established
- 15Consecutive years of No. 1 sales in Japan*1
- Approx.25,000Stores where ELIXIR is sold*2
- *1INTAGE SRI,SRI+ skincare market
Main series ranking, Oct 2006-Sep 2021 (Estimated sales amount) - *2Shiseido internal data (2022)
- 100+Years of Shiseido UV research history
- 2Seconds per product shipped to the world*
- 25,000+Total number of students participated in UV-rays education class
- *Shiseido internal data（shipments from January to December 2021）
- 50+Years of Delicate skin research from Japan (from 1971)
- 13Consecutive years of No.1 sales in Japan (delicate skin/voluntary chain store market)*
- 5Choice according to skin conditions, number of lotion and emulsion lines
- *INTAGE SRI: Sensitive skincare category from Aug 2008 to Jul 2021 (sales share)(including sensitive, sensitive + anti-aging, sensitive + whitening, and sensitive + acne）
- 6363 years after the launch of “FOR MEN”, the cosmetics brand for men with a uniform design for the first time in the industry, SIDEKICK was created in 2022 as the fruit of research into men’s skin
- 25The first skincare brand targeting Generation Z men in Asia (up to around 25 years old)
- 55 types of facial wash are deployed for building a brand that is easy for men to try
FRAGRANCE
Luxury designer fragrance
Main Regions of Availability:
- Japan
- China
- Asia Pacific
- Americas
- EMEA
- Travel Retail
- 1992Launch of first fragrance L’Eau d’Issey
- 120+Countries/regions where ISSEY MIYAKE Parfums is available
- 51 fragrance sold each 5 second*
- *ISSEY MIYAKE internal data (2022)
- 2003Launch of first fragrance for her eau de toilette
- Approx.100Countries/regions where narciso rodriguez is available
- 61 fragrance sold each 6 seconds*
- *narciso rodriguez internal data (2022)
- 2021Tory Burch launched The Essence of Dreams Collection, a fragrance collection of five fragrances and five dreams, designed to instill optimism, unity, and dreams for a better future
- 94%The Tory Foundation female owned businesses are still in operation
- 50+Countries/regions where Tory Burch is available
INNER BEAUTY
Beauty drinks and supplements that aim to improve the health of skin from the inside to support people in realizing unique beauty and wellness throughout their lives
Main Regions of Availability:
- Japan
- China
- Asia Pacific
- 33 SKU targeting top skin concerns of Asia women
- 20Core technology derived from 20 years of research from Shiseido Group
- 2Available in 2 markets, Japan and China (Cross-Border EC)
LIFE QUALITY BEAUTY
Brands that help support and substantially improve the quality of life of people with serious skin concerns due to genetics, accident, illness, or medical treatment
Main Regions of Availability:
- Japan
- China
- Asia Pacific
- 1956Established
- 4Countries/regions where Perfect Cover is available
- 10Perfect Cover Foundation colors available globally
