Introducing the Collection

Underpinning a fundamental element of Shiseido design are the elegant curves of Art Nouveau. Add to these the airy minimalist expressions of Art Deco, burnish the two together, and you'll arrive at the modern, refined design sensibility that has been called “Shiseido Style.”

In this section we introduce some of the products and promotional posters that best represent this style. Along with these, we also present some of the materials from the Shiseido archives that have been used as educational materials by the Massachusetts Institute of Technology (MIT).