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  4. Protecting Skin from UV Rays and Photoaging


Primary Strategic Actions

Protecting Skin from UV Rays and Photoaging*1

Due to the influence of the global environment, esp. through climate change*2, total UV exposure of consumers are likely to increase in the next 100 years in certain areas*3. Based on the results of our dermatological science research and development activities, which span over 100 years, we are moving forward with new research from the perspective of the relationship between environment and skin (including UV rays). Through this research, we are developing and providing innovative products and services (UV care, skin brightening, anti-aging care) that protect beautiful skin.

  • *1Signs of aging caused by UV rays
  • *2The fact that climate change influences on atmospheric circulation (Hadley circulation) and the total amount of UV ray exposure increase in the middle latitudes was indicated by the research result of JAMSTEC(Japan Agency for marine-earth science and technology).
  • *3Most affected are the densely populated regions in the earth’s middle latitudes where economic activity is booming.

Products to protect and care for the skin from UV rays

Sunscreen brands ANESSA(target_blank)

Sunscreen brands Shiseido SUNCARE(target_blank)

Support to Patients suffering from Xeroderma Pigmentosum (XP), a UV-sensitive intractable disease

In order to support children suffering from Xeroderma Pigmentosum (XP), a UV-sensitive intractable disease that renders the sufferer unable to stand UV radiation, Shiseido Group (Japan) donates sunscreen products to the XP Patient Association. As part of social contribution activities by employees, we have been providing support since 2000, such as offering financial aid for patient exchange meetings using donations by employees (Shiseido Hanatsubaki Fund) and sending employee volunteers as lecturers to teach how to use sunscreen at those meetings.

Please check the details in Empower Beauty: Support for Patients with Xeroderma Pigmentosum (XP), a UV-Sensitive Intractable Disease.

Education for children about UV protection

In Japan, Shiseido Japan Co., Ltd. plays a central role in providing easy-to-understand beauty lifestyle information materials, such as for sun protection, to help children keep their skin healthy on their own.

Please check the details in Social contribution activities: Activities for Children.

Materiality Core Activities
Foundation for fulfilling CSR