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PURE&MILD

puremild

A brand specially created for Chinese women that offers Shiseido’s concept of botanical skincare. PURE&MILD is widely marketed in department stores, cosmetics specialty stores, drugstores and online channels in China. In 2016, the brand reworked its vision and moved forward with the concept of Cosmetic Marché, targeting primarily young women and offering an enjoyable skincare experience that combines select botanical extracts and advanced skincare technology.

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